Whey protein was once a constituent of the waste product of cheese manufacture. Over time though, it has now become one of the biggest markets in the sports nutrition and health food industry. Given it’s commodity pricing and the small margins available on it’s sale, many companies who manufacture whey protein products tend to look for shortcuts to reduce costs and increase margins. This can be done by way of adding fillers, using other inferior protein sources, using lower quality whey, and even spiking the product with cheap amino acids. It begs the question then, “how do you know you’re getting what you pay for?”. Thankfully, Horleys do things a little differently, and we’re prepared to stake our reputation on the quality of their whey protein flagship product Ice Whey. Whilst there are many factors to consider when looking at the quality of a whey protein, we’ve listed 5 simple ways that make theirs a cut above the rest…
1. It’s Fast Digesting
It’s 90% ion exchanged whey protein isolate and 5% hydrolysed whey protein isolate. For those who don’t know, these are dairy proteins extremely high in naturally occurring, super anabolic branched-chain amino acids (BCAAs). They also digest faster than any other protein source, meaning the amino acids responsible for growth and recovery hit your muscles as soon as possible.
2. It’s sourced from New Zealand
That’s right. Our mates across the ditch don’t only produce the best Rugby players (did we just say that out loud?), they also produce the best damn dairy on this earth. It’s from that dairy that Horleys source the pure ion exchange whey protein isolate that goes into Ice Whey. That means it’s free from all the nasty rubbish (like hormones and anti-biotics) that people north of Cape York put into their cows, which inevitably ends up in their dairy.
3. The Ingredients List Doesn’t Take 5 Minutes to Read
It’s 95% whey protein isolate and hydrolysed whey protein isolate. What else do they add? L-Glutamine for enhanced recovery and a small amount of flavour, xanthan gum and sucralose for the taste. That’s it. The result is a gluten-free, low-lactose, fast digesting protein that tastes as clean and as natural as the lives of the cows it’s sourced from. There’s no bloating, no sick feeling, and no wondering what else may have just snuck into your gut. You can’t say that for the other protein powders that have more ingredients than a Stephen Dank laboratory.
4. It’s Free Of Banned Substances
Speaking of Dank, Horleys products do not contain any ingredients or substances currently on the banned lists of world governing sports authorities. If your sport is tested you can use Horleys Ice without fear of failing. It wouldn’t take long to bring up countless cases of athletes who failed tests due to using supplements they thought were safe. You can rest easy when using Horleys though.
5. It’s Independently Tested
There isn’t any amino acid spiking going on here. Never heard of it before? Countless brands have been exposed spiking their protein powders with cheap amino acids like taurine and glycine to save money. Their savings end up being our loss, as these cheap fillers don’t drive muscle growth and recovery like pure whey protein. Horleys have their products independently tested, so you know you’re getting what you paid for: the ingredients listed on the label.